Post-Baccalaureate in Digital Marketing
The Post-Baccalaureate diploma is a two-year business technology diploma for those who already possess an undergraduate degree.
Start Date: September, 2023
Duration: 2 year, 48 credits
Time Commitment:Full-time, September through April
Location: On Campus, Antigonish, NS
Co-operative Education: Optional
The Post-Baccalaureate Diploma in Digital Marketing provides learners with the knowledge, tools, skills, and best practices needed to develop, implement, and assess digital marketing strategies for organizations.
What is Digital Marketing?
Digital marketing refers to marketing activities that are performed through the use of information technology (IT), including those that are conducted through the internet. An organization may use a wide variety of technologies while using digital marketing to reach potential customers, such as websites, search engines, blogs, social media, video, and email.
Given the significant usage of social media and other online channels, digital marketing can help improve the competitiveness and positioning of organizations. Organizations now recognize that developing and implementing an effective digital marketing strategy is paramount. A successful digital marketing strategy involves a combination of various methods and technologies, including online advertising, search engine optimization and marketing, social media marketing, pay-per-click, influencer marketing, and content creation and management.
What will I learn in this program?
Learners will complete courses in marketing, digital marketing strategy, social media marketing, branding, data analytics, information technology, enterprise systems, and project management.
Learners also receive hands-on training on the latest analytics software and IT systems used to better understand customers, undertake digital marketing activities, and assess the success of digital marketing activities and strategies, such as Google Analytics, Tableau, Power BI, MS Project, and SAP S/4HANA.
The Post-Baccalaureate Diploma in Digital Marketing is comprised of 48 credits taken over two years and is open to students possessing a university degree in any discipline. The program also provides the option to complete a 4-month coop work placement at the end of the second term of study.
Regardless of previous courses taken, all students will be required to complete 48 credits at StFX with a passing grade of 50%. The structure of the program and core courses are:
- BSAD 231 (Foundations of Marketing)
- BSAD 281 (Foundations of Business IT)
- BSAD 382 (Intro to Enterprise Systems)
- BSAD 383 (Mobile Commerce)
- BSAD 497 (Content Marketing)
- BSAD 482 (Decision Intelligence & Analytics)
- BSAD 436 (Brand Management)
- BSAD Elective
- BSAD 331 (Marketing Management)
- BSAD 384 (Data Management and Analytics)
- BSAD 335 (Consumer Behavior)
- BSAD 438 (Social Media Marketing)
- BSAD 386 (Project Management)
- BSAD 487 (Advances in IT)
- BSAD 437 (Digital Marketing Strategy)
- BSAD Elective
Completion of an undergraduate degree from a recognized university. A cumulative average of 70% or higher in the applicant’s undergraduate program. Limited enrolment.
For International Students: Students with an IELTS score of 6.5 and no band below 6.0 will be deemed to have satisfied the English language requirements for admissions to graduate programs. Other acceptable tests include: MELAB (minimum score required is 90), TOEFL iBT (minimum score required is 90 and no lower than 20 in each band), CAEL (minimum score required is 71), CAE (minimum score required is 180 overall and no lower than 170 in each band.