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346 Gerald Schwartz School of Business
Bobbi Morrison, PhD
Department Chair and Associate Professor
Team Education


PhD (University of Strathclyde), MBA (Dalhousie University), BSc (University of Prince Edward Island)


Dr. Bobbi Morrison is an Associate Professor in the Department of Marketing and Enterprise Systems.  She has been teaching at StFX since 2002 and has taught courses in introductory marketing, consumer behaviour, and retail management. 


Dr. Morrison's research interests include consumer attitudes and their influence on consumer decision-making, patient access to primary health care, and patient safety.  She is engaged in several collaborative research projects in this area including those pertaining to pharmacists’ expanded scope of practice and has worked with SafetyNET-Rx on community pharmacy continuous quality improvement projects.  Her research has been presented nationally and internationally, she has provided consulting services based on her research and has co-authored two textbooks.  Bobbi frequently supervises student research and mentors students for marketing competitions.