Mia Mahaffey is the Associate Director of Marketing at STI Technologies Limited. Over the last eight years, she has worked in Project Management, Marketing Coordination, and Event and Marketing Management. Joining the company during its startup phase, Mia has led and facilitated initiatives such as Quality Assurance, Strategic Planning, Campaign Execution, Market Research and Consultative Program Design. Currently, Mia is responsible for upholding brand standards across the organization, delivering on national strategic imperatives, service delivery excellence and promotion of the company's flagship product, innoviCares.

Mia is a Schwartz School of Business alumna of 2012 graduating with Marketing Honours, minoring in French. Her professional development interests have led to her completion of the Co-Active Coaching Program and, she is now a fully trained Co-Active Coach.